Colourful Hitster memory cards suspended in the shape of a brain at Hoog Catharijne in Utrecht
Brand Activation · Interactive Design

#playbacktogether

Music memories, brought together in the shape of a brain

Hoog Catharijne, Utrecht, Netherlands/Activation concept · Spatial design · Engineering · Fabrication

About this project

For FAMA VOLAT, WAUD and Kelvin Godee developed the activation concept, designed and engineered the work, and built #playbacktogether. Presented at Hoog Catharijne in Utrecht, the installation supports Hitster and Team Alzheimer's campaign to raise awareness of Alzheimer's disease. Visitors share a memory connected to a song on a custom Hitster card, adding a personal moment or story if they wish. Suspended together, these cards form a brain: individual music memories and meaningful moments brought together in one physical work.

  • Brand Activation
  • Interactive Design
  • Concept Development
  • Spatial Design
  • Manufacturing

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