Colourful Hitster memory cards suspended in the shape of a brain at Hoog Catharijne in Utrecht

Brand Activation · Interactive Design

#playbacktogether

Music memories brought together in the shape of a brain

Hoog Catharijne, Utrecht, Netherlands/Activation concept · Spatial design · Engineering · Fabrication

About this project

Visitors add a memory connected to a song to a custom Hitster card. Suspended together, the cards form a brain made of individual music memories. For FAMA VOLAT, WAUD and Kelvin Godee developed the activation concept, designed and engineered the installation, and built it for presentation at Hoog Catharijne in Utrecht. The work is part of Hitster and Team Alzheimer's campaign to raise awareness of Alzheimer's disease.

Brand Activation
Interactive Design
Concept Development
Spatial Design
Manufacturing

#playbacktogether

About this project

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