Start a project
Services · Four connected capabilities

From first idea to working object.

Our team brings together concept development, product design, electronics and making. Start with the part you need, or work with us through the whole project.

tesa retail display explored through concept development and co-creation Related work · tesa Tape Dispenser
01 Define the idea

Concept & Direction

We turn a loose idea into a focused direction: what it should do, who it is for, what makes it distinct and whether it can be built.

Core decisions
  • Design consultancy
  • Concept development
  • Feasibility & product direction
Result

A clear concept and practical direction that can be briefed, tested and built.

Start here when the idea needs focus or its feasibility is uncertain. For tesa's retail display, co-creation with FAMA VOLAT and tesa led to several 3D concepts and a selected direction.

Muscle Scraper product and packaging developed by WAUD Related work · Muscle Scraper
02 Shape the object

Product Design

We shape how an object looks, feels and works, considering the people who use it, the materials and how it will be made.

Design work
  • Product form & ease of use
  • Mechanics & materials
  • Design for production
Result

A resolved design with the files and decisions needed for prototype or production.

Start here when an object needs to work in someone's hands. Muscle Scraper used printed iterations to explore contact surfaces and grip; the To Go Photobooth turned a smaller booth into a unit renters can collect and set up themselves.

Reaction Timer game with LED matrices and illuminated cabinet Related work · Reaction Timer
03 Make it respond

Interaction & Electronics

We make objects respond to people and their surroundings, using electronics and software to connect actions with light, sound and movement.

System work
  • Interaction & controls
  • Electronics & software
  • Light, sound & movement
Result

A working system that connects the interaction, controls and effects.

Start here when the experience depends on a physical response. Explore the Reaction Timer's game and display, Viperhuis's automated interaction or the PHOTOGRAB capture and print system.

Heineken Formula 1 podium activation fabricated by WAUD Related work · F1 Podium Activation
04 Build and prove it

Prototyping & Fabrication

We test the parts that need proving, then build the prototype, finished object or installation. We also help prepare designs for production.

Build work
  • Proof of concept & testing
  • Functional prototypes & fabrication
  • Installation & production support
Result

A working prototype, finished piece or design prepared for the next production stage.

Start here when a concept needs a working prototype or a finished installation. Compare the ongoing Between Lights prototype with the housing, electronics and assembly for Marjan van Aubel's RA.

Where the four connect. See how concept, design, electronics and fabrication meet in the finished work.

See all work
Working together

A useful place to start.

One part or the whole build?

Both are possible. Bring an early idea, an existing design or a technical question. We can focus on one capability or connect design, electronics and fabrication in the same project.

Working with an agency or artist?

We work alongside your team and agree the creative lead, our contribution and what we will deliver at the start. Between Lights and RA show how we support work led by artists.

What should you send?

Tell us what it should do, who will use it and where. Add a sketch or reference, what is already decided and any deadline or technical constraints. A finished brief is not required.

Tell us about your project

Have something in mind?

Send a sketch, reference or rough idea. We’ll look at what you want to make and suggest a practical next step.

Start a project